Why did the FTC set new rules about PR blogging in 2009?

Why did the Federal Trade Commission set new rules about PR blogging in 2009? Because a growing number of companies were paying “mom bloggers” (independently voiced opinions) to say good things about their product.

What is the main goal of public relations quizlet?

The goal of public relations is to attain and maintain accord and positive behaviors among social groupings on which an organization depends to achieve its mission. The main goal is to build and maintain a hospitable environment for the organization.

What is a public relations professional quizlet?

Outreach Events-Public relations professionals often arrange events to raise the profile of the organization eg CSR activities. Media Relations- Talking with the media is a core function of public relations departments; arrange for interviews with key individuals, press releases to make the media aware.

What is the function of public relations quizlet?

Public relations forms, builds and maintains relationships between your organization and publics by finding common interests.

What is FTC disclosure?

The Federal Trade Commission (“FTC”) requires that all affiliate marketing be disclosed. This requirement is part of the FTC’s attempts to make sure that consumers are presented with as much accurate information as possible when making decisions about their purchases.

What is a main difference between advertising and public relations?

Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches.

What is the main goal of public relations?

The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions.

What is a major purpose of public relations?

The main objective of public relations is to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders which leads to a positive image of the brand and makes it seem honest, successful, important, and

What is the primary goal of PR?

The goal of PR is to inform the public that an organization exists. The goal of PR should aim to shape or change public perception of an organization or product. PR should utilize feedback to get responses from the public and use it to make improvements.

What is the top duty of public relations managers quizlet?

PR personnel, advisors to top management, make recommendations on policy and what action should be taken by the organization.

What is the key role for public relations practitioners quizlet?

Public relations practitioners assist management by counseling senior management to do the right thing, be truthful, accept responsibility if the organization made a mistake, and take immediate action to repair any damages.

What is the largest and best known student public relations organization?

The Public Relations Society of America is the world’s largest organization of public relations professionals. The society includes programs highlighting professional development and has more than 22,000 members, as well as 10,000 university members in the Public Relations Student Society of America.

What is the first step in the public relations campaign process quizlet?

Research is the first step in any successful public relations campaign. Journalists write primarily for segmented, targeted audiences, and are less inclined to appeal to the masses. Public relations is primarily addressed to external audiences.

Is public relations a management function?

‘Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.

What relationship should a PR practitioner have with reporters?

Public relations practitioners depend on journalists to report information, and journalists count on public relations practitioners to provide information. This mutual dependence gives the two parties a degree of power over each other that can be wielded if certain resources are available.